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RESUME
about me
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Contact

PRL 214 Writing Samples

The following information is not intended to be factual but is part of a class writing assignment from January 2022 through April 2022 at the S.I. Newhouse School of Public Communications, Syracuse University. All information is intended to be sourced appropriately.

Focus group and survey research into rebrand

Comprehensive assessment of stakeholder response to rebrand

Analyzed the rebranding of Barnes & Noble by conducting focus groups and surveys targeting the intended audience to evaluate its effectiveness

news release

Mock news release for Greenpeace USA announcing a gala

fact sheet

Mock fact sheet for Greenpeace USA announcing a gala

op ed

Mock Op Ed supporting Cap and Trade regulation

Applying the Peso model

Mock PESO analysis of Greenpeace USA

BIOGRAPHY

Biography of PR professional Holly Corbett

DIVERSITY ANALYSIS

Mock diversity analysis of Greenpeace USA

NEWSJACKING

Mock TikTok for Greenpeace USA social media

EMAIL PITCH

Mock email pitch to reporter to cover Greenpeace strike

Media alert

Mock media alert for crisis

MEDIA BRIEFING TALKING POINTS

Mock media briefing talking points for crisis

PRL 376 Content Optimization

Olivia Curreri

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